Sony to Sell PlayStation Vita at a Loss

'Company expects to reach hardware profitability within three years'


Sony will be incurring a loss on Vita sales. In an interview with Reuters, Sony consumer products head Kaz Hirai said that the company expects to begin making a profit on the hardware within three years. Sony also revealed at E3 press conference that PSP has shipped 70 million units. 
Sony PS Vita and 3DS are surprisingly at same price, there'll be a tough challenge for both (Sony and Nintendo) to chase each other in international and local markets.

Reuters also reports that Sony Computer Entertaiment America president Jack Tretton said that while Vita will be released in Japan within the year, the release could come later in some other territories.

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Source: andreasang

Posted in: News,NGP,Sony