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Monday, May 30, 2011

Pay to Play "Call of Duty Elite" is coming


Activision Blizzard Inc. plans to launch an online service called Call of Duty Elite this fall that will work with the next major edition of the game, “Call of Duty: Modern Warfare 3,”.

According to the Wall Street Journal:
Activision plans to charge a monthly subscription fee for the service, which will provide extra content that isn’t offered on game discs sold in stores, including downloadable map packs that give players new “Call of Duty” levels to play.

Jamie Berger, Activision's vice president of digital for "Call of Duty," said the company has about seven million daily players of the game who spend, on average, about seven full days a year playing the game against others online. Players often use headsets to communicate verbally with other online gamers.


"It's probably the biggest entertainment franchise in the world," said Dennis Durkin, corporate vice president in Microsoft's interactive-entertainment business.


"Call of Duty" is in a unique position to seek a monthly fee from customers. The game's previous installment, set during the Cold War and called "Call of Duty: Black Ops," was the best-selling game last year, with global retail sales of more than $1 billion during its first six weeks on shelves
Source: The Wall Street Journal

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